When you launch a new business or a new store – it can be difficult in the first few weeks. Getting a regular customer base takes time and it can be difficult to make sure that everyone knows about your new store and what you’re offering. A great way of giving yourself a head start though, is to use social media in the promotional process and to target locals using social media.
If you set up a Facebook page for your store then why not introduce yourselves on Facebook using the already existing community pages. Most towns and villages will have a community page, so post on their wall introducing your business and perhaps giving away a promotional code they can use in store. It’s a great way of getting the word out too. Try and introduce yourselves on a few different community groups so the greatest number of people are getting the message and being informed about your new store.
Twitter is another great social networking site that you can use to promote your business. Start following people who work and live around the local area. Introduce yourself with a brief tweet and don’t be afraid to have some friendly conversation with them. If you’re a coffee shop – offer them a free cup of joe if they come in and introduce themselves. You can also use hashtags to your advantage here too – making sure that you hashtag your local area’s name or postcode in any updates or promotional deals. Get talking to other businesses in the local area too and network with them via twitter! The more connections you make the better!
If you are opening a clothing shop or a hair dressers or anything else with products – you could open a Pinterest account and upload photographs of your products to the sharing network. It’s a great idea for getting your shop name out and around town.
Remember over time – to continue using the social networks too. If you have a new product in store one day then why not announce it on your social networking sites? If you build up a big enough following then this will really be beneficial. You could also do small weekly promotions via your social networks too – such as a discount code or BOGOF offer code. People love feeling rewarded and by offering them online deals to collect in-store you can really encourage them to stay loyal to your store and to keep popping by.