11 Kinds of Help You Need in Your Business — Marketing Innovations | Small Business Branding | Brand Consulting | Enlightened Marketing. If you have been following my posts for a while you will know that focusing on the important tasks, the ones that are going to make you money and save time, are a consistent theme. This post by Samantha Hartley is so appropriate for every small business owner I wanted to pass it along. I like her writing style and all of her posts seem to hit dead center on what small business owners need to focus on to grow their businesses. Enjoy.
11 Kinds of Help You Need in Your Business — Marketing Innovations | Small Business Branding | Brand Consulting | Enlightened MarketingJuly 8, 2011
As any business owner can tell you, hiring great employees is a very important thing for any business to succeed. The problem is, even in a bad market it is very hard to find talented workers.
Every industry has its own hiring problems, but I think mall’s have an interesting dilemma. Teenagers are attracted to malls, and don’t expect high pay. Read the rest of this entry »
If you are planning on opening a retail, fast food, or dental office in a retail site, have a marketing plan in place and functioning that kicks into gear on the same day you sign the lease for your new space. The days of just hanging out a sign and waiting for the customers to walk in the door are gone. Develop a coordinated marketing plan designed to bring a rush of customers to your door when your business is new and fresh. This applies whether you are opening a barber shop, clothing store, restaurant or sporting goods store. It applies to every kind of store.
Marketing is one of the two keys to success in launching any business. Innovation is the key to marketing. Innovation within a new retail business could be the product your selling, but it should always be central to the brand and style you present to your potential customers.
A good marketing plan will integrate five different types of marketing that you need into areas you must cover to open your business with a bang.
1) Make your store front signs unique. Generic signage like “DELI” or ‘MARKET” only tell passers-by that you exist, but they do little to say, ” come in, I’m good, I’m different.” Create a brand identity to prominently display on the front of your building. This branding will create positive overflow into all the other areas of your business.
2) Traditional media; ie. newspaper press releases, cable and radio commercials, brochures and mailings are powerful, and yet, I rarely see small businesses use one. Tradition media is a great tool for getting yourself and your business known. They can coordinate a media blitz focused on the day you open your doors, as well as, your ongoing effort to keep your business name in the public eye.
3) Website and social media have changed forever how people shop. Having and using a website effectively is not an option it is a must. Using the new social media mobile platforms is probably a “must” for the future. People expect to see your business on the web. Static fixed websites are on the way out. Flexible blog platforms, which allow easy updates and make for a more friendly online environment are “in”.
4) Grand openings and politicians go hand in hand. Get the word out to the surrounding neighbors, friends, set up a grand opening, which would include local politicians, radio personalities or anyone else who might drive traffic. be sure to keep the traditional media aware of our grand opening and participating dignitaries.
5) Merchandising your store is the last element of a successful launch. I know that large retailers spend millions working and reworking their merchandising plans and layouts.
Yes, it will cost some money to do these things. Think of it this way: you are taking the risk to open a new store so why not make a complete commitment. Put everything you’ve got into it and spend the money that a full-blown marketing plan will take. After watching numerous stores open with poor marketing and most eventually failing there is no question that doing it right means a complete marketing effort.
I recently had the pleasure of interviewing Deborah Sweeney, the President of MyCorporation.com. In the interview Deborah talks about her background and how it helped her prepare to take advantage of the opportunity to buy MyCorporation.com from Intuit when it came her way.
She is articulate, enthusiastic and committed to growing her business. I am sure you will get great insight from her.
Over the years I have spent a significant amount of money paying attorneys to create the various corporate and limited liability company documents necessary to shield personal assets from the operations of each business. The ongoing reporting and registration requirements are a pain and can be easily overlooked in the start-up process. MyCorporation.com has a great inexpensive and comprehensive solution for all the regulatory hurdles you will probably meet when starting your own retail or store front business.
You can listen to the entire interview below. Enjoy!