I just read an article by Adrianna Gardella writing for “You’re the Boss” Blog of the NY Times. It’s a great read for anyone wanting to start their own store front business.
After working with many business owners starting their first bricks and mortar business over the last 25 years, I am convinced that whether a business succeeds or fails is determined long before the doors of the business are opened for the first time.
The thing that jumped out at me was not that the business owner mismanaged her business, but that her target market was a thousand miles away.
Posted by Gary Simning 
